Mamaearth is India's first MadeSafe-certified personal care brand offering toxin-free, natural skincare, haircare, and baby care products — good for you and good for the planet.
Goodness inside. Goodness outside. Made with love for your family.
Founded in 2016 by Varun Alagh and Ghazal Alagh, Mamaearth was born from a parent’s concern — finding safe, natural, and effective products for their newborn. Today, it is one of India’s fastest-growing personal care brands and a trailblazer in the toxin-free beauty movement.
Why Mamaearth is a Game-Changer
- 100% toxin-free promise — Every product is free from parabens, sulfates, silicones, and artificial toxins. Mamaearth is India’s first personal care brand with the global MadeSafe certification.
- Innovative ingredients — From Vitamin C daily glow face wash to Onion hair oil for hair regrowth, each product is built around a hero natural ingredient that delivers visible results.
- Sustainability built-in — Plastic-neutral operations, recyclable packaging, and a “Plant for Good” program that plants a tree for every order.
- Baby care you can trust — The Gentle Baby range is pediatrician-approved and free from 300+ harmful chemicals — giving new parents one less thing to worry about.
Mamaearth’s meteoric rise — from a D2C startup to a publicly listed company with over ₹1,000 crore in revenue — proves that Indian consumers are hungry for products that are safe, effective, and responsible.
Ready to switch to goodness? Explore Mamaearth’s range and give your family the care they deserve.