boAt is India's largest wearable and audio brand, offering affordable, stylish earphones, headphones, smartwatches, and audio accessories — designed for the young, the restless, and the always-on.
Live the boAt life — where style meets sound.
Founded in 2016 by Aman Gupta and Sameer Mehta, boAt has rapidly grown from a niche audio brand into India’s most-loved wearable and consumer electronics company. With a sharp focus on design, durability, and affordability, boAt has made premium audio and smart wearables accessible to the Indian masses.
Why boAt Stands Out
- India’s #1 audio & wearables brand — boAt dominates the Indian market with over 30% share in hearables and a rapidly growing smartwatch lineup.
- Designed for the Indian consumer — From rugged Rockerz neckbands to the sleek Airdopes TWS earbuds, every product is built for Indian lifestyles — long battery life, IPX ratings for humidity, and bass-heavy sound signatures.
- Celebrity-backed, youth-first — Brand ambassadors like Ranveer Singh, Kriti Sanon, and Kiara Advani connect directly with Gen Z and millennial audiences.
- Innovation at scale — The boAt Lab in Bengaluru drives R&D for audio tuning, wearable sensors, and app integration — all in-house.
boAt has proved that an Indian brand can compete head-on with global giants like Apple, Samsung, and Sony — and win on the home turf. With over 100 million products shipped, it’s not just a brand; it’s a movement.
Ready to level up your audio game? Explore boAt’s latest collections and experience the difference.